Have you ever wondered "why is my Google Ads account suspended"? If you have, you're not alone. Google Ads account suspensions are a common occurrence, and they can happen for a variety of reasons. In this blog post, we’ll discuss the most common reasons for Google Ads account suspensions and how to get your account back.

Overview of google ads account suspension

Generally speaking, google ads account suspension can happen for some common reason, such as:

Reason for Suspension	Solution
Policy Violations	Review and update ad content and landing pages to adhere to Google's advertising policies.
Billing and Payment Issues	Verify payment method details, monitor account balance, and contact Google Ads support for any discrepancies.
Click Fraud	Monitor click patterns, implement click fraud prevention measures, and educate yourself about click fraud tactics.
Account Inactivity	Log in regularly, manage campaigns actively, and stay informed about policy changes.

In the next section, we’ll go over each suspension reason and provide you with effective solutions to resolve them.

Understanding why your Google Ads account suspended and how to solve it

A Google Ads account suspension occurs when Google disables your ability to run ads on its platform due to a violation of its advertising policies or terms of service. Having your Google ads account suspended can disrupt your advertising campaigns and damage your business goals.

Google commonly suspend a Google Ads account for the following reasons:

Policy Violations

When running Google Ads, there are many activities considered violating Google Policies, such as:

Ad content violations: Ad content can be considered policy-violated if it includes misleading or deceptive claims, promotes prohibited products or services, or engages in click fraud. For example, an ad promoting a weight loss supplement that promises unrealistic results or an ad linking to a website that sells counterfeit goods would both be considered policy-violated.

Landing page issues: Landing pages can be considered policy-violated if they are not relevant to the ads they are linked to, provide a poor user experience, or are misleading or deceptive. For example, a landing page that promises one thing in the ad but delivers something else, or a landing page that is poorly designed and difficult to navigate, would both be considered policy-violated.

Misrepresentation or misleading information: A Google ad can be considered policy-violated if it contains false or misleading claims about a product, service, or pricing, or if the business engages in deceptive marketing practices. For example, running ads claiming that your product is clinically proven when it is not, or ads applying hidden fees or deceptive pricing tactics, would both be considered policy-violated.

If your account has been suspended, it’s essential to:

Review and update your ad content:

Regularly review your ad content to make sure that you follow Google's advertising policies.
Use clear, concise language, avoid exaggeration when representing your products or services.
Keep your ad campaigns fresh and relevant by regularly reviewing and updating them.
Optimize ad copy, targeting, and bidding strategies for improved performance and compliance.

Check your landing page compliance:

Verify that your landing pages meet Google's landing page guidelines.
Ensure your landing pages provide relevant and valuable information to users.
Check for any issues related to content, functionality, or mobile-friendliness.
Address any discrepancies between your ad content and the landing page experience promptly.

Address misleading information in your ads:

Maintain transparency and accuracy in your advertising.
Avoid making false or misleading claims about your products, services, or pricing.
Ensure that your ads and landing pages accurately reflect the actual user experience.

Billing and Payment Issues

Having billing and payment issues may lead to a Google Ads account suspension - Be careful if your business has one of the followings:

Insufficient funds: Your Google Ads account may be suspended if you do not have enough funds in your account to cover your advertising costs. This could happen if you forget to add more funds to their account, if your credit card expires or is declined, or if you exceed your monthly spending limit.
Payment method problems: Google can also suspend your ads account if they detect any problems with your payment method, such as an invalid credit card number, an expired credit card, or a fraudulent payment method.
Suspicious billing activity: Suspicious billing activity, such as unusual charges, unauthorized transactions, or attempts to use a stolen credit card can lead to an account suspension.

However, don't panic if you face one of the above issues. Here’s how to solve them:

Verify your payment method:

Double-check the accuracy of your payment method details, including billing address and expiration date.
Update payment information promptly if there are any changes.
Consider using multiple payment methods as a backup in case of any issues with your primary payment method.

Top up insufficient funds:

Monitor your account balance regularly and ensure you have sufficient funds to cover advertising costs.
Set up automatic billing or prepayments to avoid disruptions in service due to insufficient funds.

Contact support for billing issues:

If you notice any unusual billing activity, such as unauthorized charges or transactions, contact Google Ads support immediately.
Review your account activity regularly to identify any discrepancies.
Implement security measures to protect your account from unauthorized access.

Click Fraud

Click fraud refers to unauthorized clicks on advertisements, which can raise advertising expenses and falsify performance data. Google takes click fraud strictly and may suspend accounts that participate in it.

If your ads account is suspended due to click fraud, you may need to:

Monitor Click Patterns:

Regularly monitor your click patterns to identify any unusual spikes or anomalies.
Analyze click data to determine whether clicks come from legitimate sources or suspicious patterns.

Implement Click Fraud Prevention Measures:

Use Google's Click Quality tools and third-party click fraud detection services to identify and filter out illegitimate clicks.
Educate yourself about the tactics used by click fraud perpetrators to stay ahead of potential threats.

Account Inactivity

Long periods of account inactivity or failure to comply with Google Ads terms of service can lead to suspension. If you let your account inactive for a long time, the next thing to do is:

Keep your account up to date about policy changes:

Log in to your Google Ads account regularly to demonstrate activity and maintain control over your campaigns.
Review and update your campaigns consistently to ensure they align with your current marketing goals.
Subscribe to Google Ads newsletters and alerts to receive updates and notifications about its policy changes and ensure ongoing compliance.
Check Google's Advertising Policies Help Center for guidance and best practices.
Review policy updates regularly and implement necessary changes to your campaigns.

Contact Google Support for Reactivation:

If your account is suspended due to inactivity, reach out to Google Ads support for assistance with reactivation.
Explain your inactivity clearly and outline your plans to resume active usage.
Demonstrate your understanding of Google Ads policies and your commitment to compliance.

Another small but important thing to note is that Google can suspend your account if they detect an unusual access to your account. It’s best to implement security controls, including:

Using two-factor authentication, to prevent unauthorized access.
Review account access permissions regularly and remove access for inactive or unauthorized users.

Use authentic and verified Google Ads accounts to prevent Google Ads account suspension

Last but not least, using verified Google Ads accounts can significantly enhance your advertising campaigns and help you avoid account suspension. Verified accounts provide a level of trust and credibility that resonates with potential customers, making them more likely to engage with your ads. It can also increase credibility stems from Google's rigorous verification process, which ensures that only legitimate businesses operate verified accounts. And Rent Ads Agency can help you with that!

Rent Ads Agency is your trustworthy partner in providing authentic multi-platform ads accounts. From Google, Facebook, TikTok, and more, we got you covered! Moreover, out 24/7 service and competitive price can help you ensure that your campaigns are always running smoothly and achieve your marketing goals with ease.

In conclusion, having your Google Ads account suspended can seem like a daunting experience, but it doesn’t have to be. Maintaining a healthy Google Ads account requires ongoing reviews and follow-ups. By understanding the common reasons for account suspension and implementing the suggested solutions, you can safeguard your campaigns and ensure a smooth advertising experience on the Google Ads platform.

Stay informed, stay compliant, and enjoy the benefits of a successful online advertising presence!

Mohamed Fouad

Mohamed Fouad is a full-stack web developer and an entrepreneur who's really into advertising. He is the CEO of Rent Ads Agency, a company that helps businesses reach more customers through advertising. He graduated from Stanford University in 2018 and has over 4 years of experience in the tech industry.

Why Is My Google Ads Account Suspended And How To Get It Back