Have you ever encountered eye-catching Facebook ads with multiple square images in your newsfeed? That type of ads is called carousel ads, and it offers numerous benefits to businesses of all sectors. In this blog post, we’ll go into detail about what it is, provide you with some creative facebook carousel ad examples, and guide you how to create one.
Read on to find out!
What is Facebook Carousel Ad?
A Facebook Carousel Ad is a type of advertising format on Facebook that allows advertisers to showcase multiple images or videos within a single ad. This type of ad creates an interactive and engaging experience for customers to swipe or click through the carousel to view different images or videos.
Key features of Facebook Carousel Ads include:
- Multiple Cards: Advertisers can include multiple square cards within a single ad, each featuring a different image or video to create dynamic and visually appealing presentations.
- Text and Links: Each card can have its own headline, description, and link, providing advertisers with the opportunity to share more information about their products or services.
- Call-to-Action (CTA): Each carousel card includes a CTA button that users can click to take a specific action, such as visiting a website, making a purchase, or signing up for a newsletter.
Facebook carousel ad’s advantages over other formats
Facebook Carousel Ads offer several advantages over other ad formats, making them a go-to option for businesses seeking to engage their audience and drive results.
- Enhanced engagement and storytelling: Carousel ads allow you to display multiple images or videos within a single ad, creating a dynamic and engaging experience for viewers. This format is particularly useful for telling a compelling story about your product or service, capturing attention and fostering deeper engagement compared to traditional single-image ads.
- Flexibility: Carousel ads can be used for a wide range of marketing purposes, such as product showcasing, advantage featuring, process explanation, storytelling, and more.
- Cost-Effectiveness: Carousel ads can be a cost-effective way to reach a wider audience and achieve your marketing goals. The pay-per-click (PPC) or pay-per-impression (PPI) pricing model ensures that you only pay when your ad is interacted with or viewed, optimizing your ad spend.
Examples of Creative Facebook Carousel Ads
Almost every business can benefit from running Facebook carousel ads. In this section, we’ve gathered some successful facebook carousel ad examples:
- Starbucks: Starbucks runs carousel ads to showcase seasonal offerings and merchandise. The design consistency across the whole collection creates a cohesive visual story, while concise and compelling CTA buttons guide users toward the desired action, whether it's leaving a message, calling a hotline, or visiting the website.
- Nike: Nike has been using carousel ads to display new arrivals or promotions. Each image spotlights a distinct product, providing a comprehensive catalog overview with pricing, enabling customers to effortlessly identify their preferred items.
- Agoda: Agoda strategically leverages carousel ads to present diverse properties within a specific destination. By doing so, they highlight the variety available, cater to a wide range of interests and preferences, and ultimately encourage users to explore and book accommodations.
- While these sectors are among the most prominent users of Facebook carousel ads, their benefits extend far beyond. Let's explore how other industries can leverage Facebook carousel ads to achieve their marketing goals.
Fashion industry
Fashion businesses stand to gain significant advantages from Facebook carousel ads. Carousel ads enable fashion brands to present their latest collections, tempting promotions, or creative styling ideas. From that, fashion businesses can provide a visually engaging experience, helping customers visualize how different pieces can be put together.
When running Facebook carousel ads, fashion businesses should consider using compelling CTA buttons such as "Send a Message," "Visit Our Website," or "Call Now" to facilitate seamless customer interactions and prompt conversions. These CTA buttons encourage immediate action, guiding customers towards the desired action, whether it's seeking personalized assistance, exploring product details, or initiating a purchase.
Food and Beverage industry
For Food & Beverage businesses, Facebook carousel ads offer an effective way to introduce new menus, services, or the ambiance of your establishment. This type of ad allows potential customers to visualize your delectable dishes, fresh ingredients, and tantalizing flavors, inviting them to come and experience a culinary adventure.
Suitable CTA buttons for F&B businesses include "Book Now," "Contact Now," or "See Menu," which seamlessly guide customers towards desired actions. Whether it's securing a reservation, initiating inquiries, or exploring the culinary delights, these CTA buttons encourage immediate engagement and drive conversions.
Travel and hospitality industry
Hospitality businesses can benefit from using carousel ads to showcase destinations or properties. Each card can display a different image of a destination or property and a brief description of the location or amenities. For example, a travel agent can run a carousel ads introducing the luxurious furnishings of the cruise ship, the breathtaking landscapes of the destinations, and the diverse activities available for passengers. By that, potential travelers can envision themselves experiencing the cruise and its offerings, leading to a heightened desire to book the trip.
The call-to-action (CTA) button for travel and accommodation carousel ads can vary depending on the specific objective. A direct "Book Now" button can encourage immediate action, while a "Learn More" button can guide users to a landing page with more comprehensive information. Additionally, a "Check Availability" button can seamlessly direct potential guests to the booking platform to check for available dates and rates.
Technology industry
Like other industries, a technology business can take advantage of carousel ads to highlight multiple key features or aspects of their offerings in a simple yet engaging way. For example, a mobile phone store can run carousel ads to introduce their new-arrival iPhone model, with each card showcasing a specific aspect of the device, such as the phone's cutting-edge camera technology, its impressive battery life or exclusive features.
On the other hand, a SaaS (Software as a Service) business can run carousel ads to introduce their cloud-based solution, with each card displaying a specific benefit or use case of the software, such as its ability to streamline workflows, enhance collaboration, or improve productivity.
When it comes to the call-to-action (CTA) button for technology business carousel ads, the most suitable options are "Learn More" or "Book an Appointment." The "Learn More" button directs users to a landing page where they can access detailed information about the product or service, while the "Book an Appointment" button allows them to schedule a consultation or demo with a sales representative.
Practical Tips For Creating Effective Carousel Ads
Now that you’ve known the basics of Facebook carousel ads for different industries, let’s help you create effective campaigns with these tried-and-true tips:
Craft compelling campaigns
A compelling campaign depends on, but not limited to, the following criteria:
- Visual appeal: Facebook users are more likely engaged to high-quality images that are relevant to your brand. Ensuring consistency in image style and tone across all cards can help you maintain a cohesive visual narrative.
- Creative content: Content is the cornerstone of effective advertising, and carousel ads are no exception. It's crucial to craft concise and impactful content, with clear and straightforward language to make your carousel ads truly stand out.
- Strategic CTA placement: A well-crafted CTA is essential for driving conversions and achieving your marketing goals. To ensure your CTAs are effective, you need to carefully ensure a valid destination. Once a customer clicks on your CTA, they should be directed to a relevant and functional destination. For example, if the CTA button says "Call Now," the phone number provided should be correct and easy to reach.
Run A/B test for optimization
A/B testing is invaluable for optimizing your Facebook carousel ads and ensuring they deliver the best possible results.
For example, you can test different image styles, layouts, and compositions to identify which is the most compelling and engaging title that attracts viewers to engage with the ad. You can also try out some title options to find out which is the most effective one. And don’t forget to switch various card sequences to see which is one is most likely drive clicks and conversions
By actively A/B testing, you can ensure that your carousel ads are engaging and effective, and make necessary adjustments.
Run carousel ads with qualified Facebook accounts
A qualified Facebook account is an account that meets Facebook's requirements for running ads. These requirements are designed to ensure that ads are high-quality, relevant to users, and compliant with Facebook's policies.
A Facebook account must meet the following requirements to be considered qualified:
- Be in good standing, with no history of violations of Facebook's terms of service or advertising policies.
- Have a valid payment method associated with it.
- Have a complete profile, including a real name, profile picture, and cover photo.
- Be linked to a Facebook Page that represents a business, organization, or brand.
Though you can run ads with your own accounts, there are still potential inconveniences that can affect the result of the campaign. For example, a personal Facebook account may have limited access to Facebook's advanced ad targeting tools, restricting your ability to reach the specific audience you want with your ads. This can lead to lower campaign performance and wasted ad spend.
The solution to this is to rent qualified Facebook accounts from a trustful agency like Rent Ads. We provide multi-platform ads accounts, such as Google, Facebook, TikTok, and more, to help you seamlessly manage your advertising campaigns across diverse platforms, streamline your ad creation and optimization processes, and maximize your reach and result.
Conclusion
We hope that these Facebook carousel ad examples have brought you an overview of how to use carousel ads to enhance your business's marketing strategy and achieve your marketing goals.
By understanding the advantages and structure of carousel ads, you can start crafting compelling campaigns with strategic visual elements to captivate your audience, effectively promote your products or services, and drive meaningful results for your business.
If you need further assistance in making the most out of Facebook ads, don’t hesitate to contact Rent Ads Agency today!
Mohamed Fouad is a full-stack web developer and an entrepreneur who's really into advertising. He is the CEO of Rent Ads Agency, a company that helps businesses reach more customers through advertising. He graduated from Stanford University in 2018 and has over 4 years of experience in the tech industry.
