Facebook is the largest social media platform in the world, with over 3.03 billion monthly active users in 2023. As such, it offers a massive potential for businesses of all sizes to promote their products and services. When it comes to running Facebook ads, there are two options: to do it yourself or to hire a Facebook Ads consultant.
While you can explore the potential of Facebook advertising by running ads yourself, this blog post will provide an overview of Facebook Ads consultants, including their duties, skills, qualifications, and how to work with them effectively.
Let’s do it!
What is a Facebook Ads consultant?
Facebook Ads consultants are specialists in Facebook Ads, and they can quickly generate more leads, drive traffic, and get more sales for your products or services. They can help you create and implement effective Facebook ad campaigns, tailored to your specific goals and budget. They can track and measure the results of your campaigns, and make adjustments as needed to improve performance.
Facebook Ads consultants can also help you save time and money by managing your campaign budget and still bringing your products to the right buyers. They'll also give you wise advice to make your ads work better and make more money.
Generally, hiring a Facebook Ads consultant can be an excellent investment for both small businesses and large corporations. Still, it's especially beneficial for small businesses that don't have an in-house digital marketing team to manage their own campaigns.
What are the responsibilities of a Facebook Ads consultant?
Facebook Ads consultants play a crucial role in helping businesses succeed in advertising. They can handle almost everything, from developing a comprehensive strategy to setting up and managing your campaigns to optimizing your ads for better results.
Here's a breakdown of what they do:
- Strategic planning: Consultants develop comprehensive advertising strategies that align with a business's objectives. This includes setting clear goals, defining the target audience, and selecting the most effective ad formats.
- Campaign management: They set up and manage Facebook ad campaigns, including audience targeting, budget allocation, and creative design. They can also help you create compelling content and images for your advertisement, allowing you to spend time and effort on your business core.
- Optimization: Consultants continuously fine-tune campaigns to improve their performance and maximize returns on investment, including conducting A/B testing, adjusting bidding strategies, and making data-driven decisions to ensure the ads are as effective as possible.
- Evaluate and report: A Facebook Ads consultant tracks and report key metrics such as reach, impressions, click-through rate, and cost per conversion, so you can identify what's working and what's not. From the information provided, you can work with the consultant to troubleshoot any arising problem and optimize your campaigns for better results.
What skills and qualifications does a Facebook Ads consultant need?
To be successful in this role, a Facebook Ads Consultant needs to be technically skilled, including knowledge of Facebook's algorithm, campaign objectives, targeting options, bidding strategies, and ad formats. They also need to have the ability to create and optimize ad, track and measure campaign performance.
Besides, Facebook Ads consultants need to achieve certain certificates, such as Facebook Ads Blueprint Certification, which demonstrates that they have the knowledge and skills to create and manage effective Facebook ad campaigns. Another certificate is Facebook Certified Digital Marketing Associate, which covers a wider range of digital marketing aspects, such as search engine optimization (SEO), content marketing, and social media marketing
Finally, Facebook Ads consultants should have hands-on experience with managing Facebook campaigns, marketing automation tools, data analysis tools, design software, and other digital marketing channels, such as Google Ads, LinkedIn Ads, and TikTok Ads.
Why you should hire a Facebook Ads consultant
Working with a Facebook Ads consultant can be beneficial to the business for many reasons:
A Facebook Ads consultant has the knowledge and experience to create and manage Facebook ads campaigns effectively. They understand the Facebook Ads platform and how to use it to reach the right audience with the right message, preventing you from common mistakes and maximizing your ad spend.
Hiring a consultant is more cost-effective than having an in-house digital team, especially for small businesses. By partnering with a consultant, businesses can focus on their core competencies and let the consultant handle their Facebook advertising.
Facebook Ads Consultants can help businesses improve their ROI. By creating and managing effective Facebook ad campaigns, consultants can help businesses reach more people, generate more leads, and drive more sales.
How to find the right Facebook Ads consultant for your business
There are many ways to hire a Facebook Ads consultant, such as asking for referrals from other businesses or posting a job listing on your company website or social media pages. Besides, following these tips can help you find the most suitable one for your business:
Define your requirements and budget
Facebook ads consultants have a wide range of skills and experience. By determining how much money you are willing to spend on Facebook ads consulting, you can narrow down your options and identify the consultants who are most qualified to help you achieve your goals. Besides, you can ensure that the consultant you hired can provide you with the services you need at a price that you can afford.
Look for a reliable source
Look for consultants on reputable hiring platforms, through agencies, or seek recommendations from trusted sources. Reputable platforms like Fiverr, Upwork and LinkedIn can be excellent places to start your search.
Interview with concise questions
You can learn a lot about an applicant in an interview by asking concise questions, such as:
- Can you share examples of successful ad campaigns you've managed for clients in our industry?
- How do you approach audience targeting to maximize ad reach?
- What tools and strategies do you use for ad optimization?
- How do you stay updated with the latest changes in the Facebook advertising platform?
These questions are concise and to the point, but they also allow applicants to share their skills, experience, and motivations. In addition, you can ask them how they would solve a specific situation to assess their problem-solving skills.
From that, you can get a better understanding of whether an applicant is a good fit for the position and your company culture.
Check references
References can provide firsthand records of the applicant's work, including their ability to manage Facebook ad campaigns, develop effective ad creatives, target the right audience, and track and measure results. By checking the applicant's reference, businesses can verify their skills and experience, and identify any potential red flags. For example, if several references mention that the applicant had difficulty meeting deadlines or was not communicative, this could be a sign that the applicant is not a good fit for the position.
How to work with a Facebook Ads consultant efficiently
Although a successful collaboration depends on many factors, following these tips can help you work effectively with a Facebook Ads consultant:
- Communicate effectively: By establishing open and effective communication channels such as regular meetings, calls or updates. The sharing of insights are essential to ensure that both parties are aligned and informed
- Be clear about your goals: Clearly defining objectives and key performance indicators (KPIs) can help both you and your consultant ensure alignment. Whether it's increasing website traffic, generating leads, or boosting sales, these goals provide a roadmap for the campaign.
- Keep track of your results: It is important to track your metrics and reports regularly to see what’s working and what’s not. Ensure that you have access to campaign data and that the consultant provides periodic reports that detail the progress and performance of the ad campaigns.
- Be willing to learn: By continuously learning and updating new Facebook trends and algorithms, you can make informed decisions about your campaigns. For example, you will know the correct ad formats, targeting options, and bidding strategies. You can also optimize your campaigns for the best possible results.
- Rent Facebook accounts from trustful sources: Renting verified Facebook accounts from a reliable agency like Rent Ads Agency can save you and your Facebook Ads consultant a lot of time, allowing you to hit the ground running and start creating effective, high-conversional Facebook Ads.
Common Mistakes to Avoid when working with a Facebook Ads consultant
Working with a Facebook Ads consultant can be a great way to enhance your campaign performance, but there are some common pitfalls that you should be aware of and avoid, including:
- Not being responsive: Maintaining clear and ongoing communication is vital for a successful partnership. This means that you need to be responsive to the consultant’s requests and updates, including responding to their emails and phone calls promptly, and providing them with any information or feedback they need in a timely manner.
- Scams: When you are working with a consultant, it’s important to verify the consultant's credentials to avoid potential scams or unqualified individuals. Check for certifications, ask for references, and review their online presence and portfolio to ensure they have a proven track record of success.
- Not having a clear understanding of your goals: Before you start working with a consultant, it is important to be clear about what you want to achieve with your Facebook advertising campaigns. Do you want to increase brand awareness, generate leads, or drive sales? Once you know your goals, you can communicate them to your consultant so they can develop a campaign strategy accordingly.
- Lack of information: In order for your Facebook Ads consultant to create and manage effective Facebook ad campaigns, they need to have a good understanding of your business, your products or services, and your target audience. Be sure to provide your consultant with as much information as possible, including your website, marketing materials, and social media pages.
- Not trusting the consultant's expertise: You hired the consultant for their expertise in Facebook advertising, so trust them to do their job. Don't micromanage their work or try to second-guess their decisions.
- Not giving the campaigns enough time to work: It takes time to see results from Facebook advertising campaigns. Don't expect to see overnight success. Be patient and work with your consultant to optimize your campaigns over time.
- Staying behind trends and current updates: Falling behind the ever-evolving Facebook trends and algorithm can lead to wasting budget, poor performance or and reduced speech. For example, if you're not using the latest ads format or targeting options, you're less likely to reach your target audience.
Working with a Facebook Ads consultant can be a game-changer for businesses seeking success in their Facebook advertising campaigns. With their expertise, experience, and strategic approach, consultants can help businesses unlock the full potential of this powerful advertising platform.
RentAds Agency is your trusted partner to take your Facebook advertising to the next level. We provide multi-platform advertising accounts, including Facebook, Google, and TikTok, to help businesses optimize their budget and get the most out of their ads. We also fulfill all your marketing requirements with advertising materials such as Facebook profiles, Business Managers, and Facebook pages, to help you make the most out of Facebook advertisements.
Ready to take your Facebook ads to new heights? Contact RentAds Agency today and start your journey to success!
Mohamed Fouad is a full-stack web developer and an entrepreneur who's really into advertising. He is the CEO of Rent Ads Agency, a company that helps businesses reach more customers through advertising. He graduated from Stanford University in 2018 and has over 4 years of experience in the tech industry.
