Seeing the dreaded "Your ad account is disabled" message can send chills down any Facebook advertiser's spine. As one of the most common yet stressful occurrences for marketers, having your Facebook ad account suddenly disabled seems inescapable.
However, before you panic about your Facebook ads being paused indefinitely, take a deep breath. There are steps you can take to understand why your account was disabled and how to reactivate it.
In this blog post, we will cover everything you need to know about resolving common issues that get Facebook ad accounts disabled. Whether it was due to payment problems, policy violations from rejected ads, or other reasons - you'll learn actionable tips to get your account reinstated and prevent this facebook ad account disabled crisis in the future.
So grab your morning cup of coffee, and let's get into what to do when faced with the message that no marketer wants to see - "Your ad account is disabled". With some detective work and the right remedies, you can have your FB ad account up and running again soon.
Reasons why your Facebook Ad Account was Disabled
Facebook disables ad accounts for three main reasons:
High Negative Feedback
If your ads receive an unusually high percentage of negative feedback and reports from users, Facebook may disable your account. Things like excessive clicks without conversions, high exit rates from your landing pages, and a disproportionate number of ad clicks vs post-click activity can raise red flags.
Suspicious Account Activity
If Facebook detects sudden changes in your account behavior that seem unusual or inorganic, they may disable your account while investigating further. Drastic spikes or dips in spend or conversions and changes in targeting or creatives well outside the norm for your account are examples.
Policy Violations
Facebook has extensive policies for ads regarding content, audiences, and destinations. Violating these policies through offensive creative, restricted targeting selections, prohibited products/services promotion, etc can trigger account disablement. Minor infractions may result in ad disapprovals first while serious or repeated violations often lead straight to the account being disabled.
Essentially Facebook is protecting users' experience and their platform integrity with account disablements. But innocent mistakes happen, and even their automated detection processes aren't foolproof. If you believe your account was wrongly disabled, you can submit an appeal for reinstatement.
First Steps to Take After Your Ad Account is Disabled
Having your ad account suddenly disabled can be jolting, but staying calm and taking the right initial steps is key to getting back on track. Here is what you should do:
Carefully Review Your Ads and Assets
Methodically go through your recent ad creative, copy, targeting, landing pages, and any other associated assets. Identify any possible policy violations related to restricted content, deception, intellectual property issues etc. Make notes on areas that could have triggered the disablement.
Gather All Relevant Appeal Information
Assuming you find potential problems from the review that likely caused the issue, gather details like ad IDs, screenshots, exemption reasons etc. that can help build your case when appealing to Facebook. Organize this information neatly to attach to your appeal.
Confirm Your Account Identity
Go to the disabled ad account, click “Request Review” and follow the prompts to reconfirm your account ownership and identity via mobile verification etc. Submit a clear photo ID image highlighting your face and key ID details.
Wait Patiently After Submitting Appeal
Once your review request and identity confirmation has been submitted to Facebook, wait patiently for their response. Periodically check back on the account status. But expect the review process to take 1-2 weeks in most cases before hearing back.
Staying disciplined and systematic in your initial response is essential to ultimately getting your disabled Facebook ad account reinstated. Let us know if any other help needed!
How to Fix Facebook Ad Account Disabled?
If your Facebook ad account has been disabled, you have options to get it reinstated. Here are the main steps you should take:
1. Go to Meta Business Suite and click Ad Account, then click See Details
2. Click on request review to see the start process to request a review
3. Then click on continue
4. Choose the correct image from the captcha to prove you are not a robot, then click Continue
5. Confirm your Mobile number by Click Add new number
6. Enter your phone number in the box, then click Continue
7. Enter the 6-digit confirmation code sent by Message (SMS) to your mobile phone, then click Continue
8. Enter an email address then click Send Logic code
9. Open your inbox from your email to receive the 6-digit confirmation code
10. Copy the 6-digit confirmation code and paste it into the box, then click Next
11. Upload photo of yourself then click Continue
12. Your Review requested has been completed, Click Close
Immediately all right so within just 58 seconds, refreshed my account and you can see Advertising Assets Reinstated
If you're struggling with Facebook ads not spending, click here to access tips on how to diagnose and fix low-spend issues.
Preventing Future Facebook Ad Account Disabling
Having your ad account disabled can be incredibly disruptive to your business. Here are some best practices to help prevent history from repeating itself:
- Stay Updated on Policy Changes: Facebook frequently refreshes its advertising policies. Subscribe to their policy update emails, read their blog posts, and review the main policy sections monthly to ensure you remain in compliance as changes happen. Document how new policies apply to your ads.
- Perform Regular Advertising Audits: Conduct quarterly audits assessing the overall compliance and performance of your ads, landing pages, and creatives. Scrutinize text and images for anything potentially objectionable, deceptive, or misleading. Confirm target audiences and placement align with policy guidance.
- Learn from Your Mistakes: Carefully analyze any previous violation notices, account alerts, or feedback from rejected appeals to understand where the gaps were. Update creative guidelines, staff training, targeting checklists, and review procedures accordingly to avoid repeats in the danger zones.
Staying up-to-date, auditing often, and learning from missteps builds knowledge and systems that will serve as an insurance policy against further advertising account suspensions. Invest time here regularly.
Having your Facebook ad account disabled can be incredibly stressful and detrimental to your business. However, by methodically reviewing policies, troubleshooting issues, submitting polished appeals, and implementing best practices around compliance, most advertisers can successfully get their disabled Facebook ad accounts reinstated. Stay persistent and learn from any missteps that led to the dreaded “account disabled” message.
Mohamed Fouad is a full-stack web developer and an entrepreneur who's really into advertising. He is the CEO of Rent Ads Agency, a company that helps businesses reach more customers through advertising. He graduated from Stanford University in 2018 and has over 4 years of experience in the tech industry.
